Wednesday, October 10, 2007

Is Worth The Money?

I just went to a presentation done by which promoted their enhanced marketing programs. I was a littel surprised at the turnout. There were probably about 60 agents in the room at the Doubltree. I will say that they certainly are a well run group that puts on a good presentation that is professional and informational. Being a person who works for a title company I had not been exposed to their programs in quite some time. It was very good to hear that their listings are featured on sites like MSN, and the Wall Street Journal. I would think it was also very good to know that they received 5.7 unique users per month. I would think it was also very useful to know that listings with multiple photos are viewed more often than ones without photos. The one thing that I really would think makes an agents decision difficult is there aren't any real guarantees that any of their plans will do anything but get you some exposure. It seemed like the same old sales pitch I can remember from Newspaper advertisers or Radio stations. The pitch was basically we put you in front of more potential customers than anyone else. If you spend more money (and in some cases it seemed like a lot of money) you can increase your exposure which will give you a better chance of capturing customers. The other approach they took was to give an agent some tools to impress potential listing customers with, which in turn should generate more listings. I would love to hear real world experiences that anyone is having to hear whether signing up for the Featured Homes, or Featured Communities Marketing Systems is worth the pretty price tag they are asking for. See You In Escrow!

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